Long, long ago there was a little dog who wanted to sleep in a
basket. But what did he see? A basket that didn't meet his royal standards.
The material was too dull and the filling not generous enough. His owner was
convinced that things could be done better and eventually ended up at Lex&Max. Lex&Max
is a leading brand for dog and cat baskets and cushions. Our
range includes baskets that are so comfortable you could almost fall into them yourself
want to lie down and cushions so well filled that your pet sleeps like a prince(ss)
on the pea. Different fabrics, colors and sizes; there is a perfect fit for every royal cap
there is something to be found.

Lex&Max offers a dream world for your pet with
dog and cat baskets and cushions that are not only comfortable but also
a stylish addition to your interior.

The origins of Lex&Max

In 2005, Moni and Ed de Bever decided to start a wholesale business
to take over home textiles. Shortly after the takeover, they developed a complete
line of dog and cat cushions introduced in 2006. After all the enthusiastic
responses, they decided to create a high-quality, yet affordable brand.

A royal product deserves a royal name.
The idea started with the name 'Max', a popular dog name at the time. To make it a
To give it a generous edge, they decided to make a reference to us
Royal couple Alexander & Maxima. This really completed the Orange feeling!
In a nutshell, the Lex&Max brand was born.

The future of Lex&Max

Despite the great success, time has come for Moni and Ed
arrived to enjoy their well-deserved retirement. After not too long
In 2024 they found a party where they could — thanks to the knowledge and experience —
an innovative company to trust: Johnson Petfoods. For both
parties an exciting, but above all very enjoyable step! With this acquisition, the
Lex&Max's future secured. With a large, experienced and enthusiastic team
The Johnson Petfoods team is committed to achieving the mission and vision of
To continue Lex&Max.

And so they lived happily ever after.