About Lex&Max
Once upon a time, there was a little dog who wanted to sleep in a
basket. But what did he see? A basket that failed to meet his royal standards.
The fabric was too dull and the filling not luxurious enough. His owner was
convinced it could be better and eventually found Lex&Max. Lex&Max
is a leading brand of dog and cat baskets and cushions. Our
range includes baskets so comfortable that you would almost want to lie in one yourself
and cushions so well filled that your pet sleeps like the prince or princess
on the pea. Different fabrics, colours and sizes; there is something for every royal pet.
Lex&Max offers a dream world for your pet with
dog and cat baskets and cushions that are not only comfortable, but also
a stylish addition to your interior.
The origins of Lex&Max
In 2005, Moni and Ed de Bever decided to take over a wholesaler of
home textiles. Shortly after the takeover, they developed a complete
line of dog and cat cushions, which was introduced in 2006. After receiving many enthusiastic
responses, they decided to turn it into a high-quality yet affordable brand.
A royal product calls for a royal name. The idea began with the name ‘Max’; at
the time, a popular dog name. To give it a
royal touch, they decided to make a reference to our
royal couple, aLEXander & MAXima. This completed the Dutch royal feeling! Thus,
in a nutshell, the Lex&Max brand was born.
The future of Lex&Max
Despite their great success, the time had come for Moni and Ed
to enjoy their well-deserved retirement. Before long, in 2024, they found a party they felt confident entrusting
their innovative company to, thanks to its knowledge and experience: Johnson Petfoods. For both
parties, it was an exciting, but above all, very enjoyable step! With this takeover, the
future of Lex&Max is secure. With a large, experienced and enthusiastic
team, Johnson Petfoods is doing everything possible to continue the mission and vision of
Lex&Max.
And so they lived happily ever after.
